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The world’s biggest furniture retailer’s focus on services is a major strategic shift it has been forced to adopt as waves of new competitors in an increasingly online world erode its dominance. It seems to be working how do cufflinks work with buttons. In the first readout on TaskRabbit’s activity since IKEA bought it, executives told Reuters the number of jobs done by TaskRabbit handymen had more than doubled and 10 percent of the tasks were furniture assembly, up from 2 percent previously. Jesper Brodin, chief executive of Ingka Group, which owns most IKEA stores, said TaskRabbit was expanding into interior design and looking at services such as furniture repair to give IKEA an edge, while TaskRabbit’s customer data could help IKEA come up with new ideas for furniture..

“As this community grows, it’s not only about fixing one or two things but actually to add professionalism in interior decoration, into ‘life at home’ practicalities,” Brodin said at TaskRabbit’s San Francisco headquarters. “TaskRabbit is a super interesting business case because it is scalable, not only geographically but also into services at home,” he said. Using TaskRabbit to bundle same-day delivery and assembly for IKEA is another service being rolled out, TaskRabbit Chief Executive Stacy Brown-Philpot said how do cufflinks work with buttons.

AFTER-MARKET BATTLE. Winning the battle for online shoppers is crucial for IKEA how do cufflinks work with buttons. While online furniture retailing was relatively slow to take off, the market is now flooded and the battle is increasingly in after-market services. The United States is IKEA’s second-biggest market behind Germany, with 14 percent of its sales. GlobalData Retail analyst Neil Saunders put the overall U.S. home furnishing market at $282 billion in 2017. But he said IKEA’s share was 2 percent, down from 2.2 percent in 2014 and well below Germany, where it has as 12 percent share..

Pure online furniture retailers such as Germany’s Home24, Britain’s MADE and Wayfair in the United States have been growing rapidly how do cufflinks work with buttons. Online generalists such as Amazon are pushing furniture while some hypermarkets are also branching out into home furnishings. Walmart and Wayfair have also started offering inexpensive assembly services in the United States through TaskRabbit rival Handy On Monday, home furnishings retailer Crate and Barrel announced a partnership with Handy, offering furniture assembly and home decor installation across the United States..

“Anyone who sells furniture will have a delivery service,” Kantar Retail analyst Ray Gaul said how do cufflinks work with buttons. “The difference will be that instead of having just a delivery service, IKEA are trying to give some assistance in designing your space, and that’s where TaskRabbit can be helpful.”. IKEA, which had global sales of 39 billion euros ($44 billion) last year, made its name selling inexpensive furniture mainly to people willing to travel to its vast stores, lug their merchandise home and assemble it themselves..