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More shoppers now prefer the convenience of buying big-ticket items online and getting products delivered, assembled and installed cufflink meaning. In Reznik’s case, she paid $81 to have her furniture built, with TaskRabbit taking a 15 percent cut. Since IKEA’s acquisition, the first in its 76-year history, TaskRabbit has expanded to all 48 U.S. cities with IKEA stores, up from 41. In Britain, it has moved beyond London to 11 more cities and it launched in Toronto, Canada, in September. Since it was founded in 2008, TaskRabbit says its vetted “taskers” have assembled 545,000 pieces of furniture, moved over 340,000 households and mounted more than 190,000 TVs – though it did not give a breakdown for before and after the IKEA deal..
“We are convinced this is a way to access new customers in our cities,” said Brodin, who aims to take TaskRabbit to more countries. “The convenience customer today has so many more choices, and they are used to getting a quick answer.” cufflink meaning. But having TaskRabbit freelancers associated with the IKEA brand also brings risks, even though they are vetted. “You don’t know if they are a good person or not. And, like it or not, it’s associated with your brand. So if they steal something, or worse, it’s back on IKEA,” Kantar’s Gaul said..
Brown-Philpot attributes much of TaskRabbit’s growth since the deal to links on IKEA’s website cufflink meaning. “Once we closed the acquisition, yes, the branding happened: there was co-branding in the store, there’s opportunity for people to see TaskRabbit in the catalogue, we’ve been on a couple of commercials,” she said. “But what’s really happened is the seamlessness, the integration.”. Besides TaskRabbit, IKEA is rolling out accessible inner-city stores with staff on hand to advise on planning, as well as apps and digital tools to help customers tailor living spaces..
IKEA has offered assembly across its markets for more than four years, mostly through service partners. It has also entered partnerships with Airtasker www.airtasker.com in Australia and UrbanClap www.urbanclap.com in India. But TaskRabbit is the only platform it has bought, and executives say that brings IKEA another benefit: it has access to TaskRabbit’s customer data cufflink meaning. “The knowledge of the taskers and their interaction will be some sort of asset for us in the future for feedback for product development,” said Brodin. “That was not part of the strategy, but that’s something we are going to explore.”..
TORONTO (Reuters) – The Canadian dollar edged lower against its U.S. counterpart on Monday as oil prices fell and investors sought to own greenbacks, betting that the U.S. currency would fare best as the global economy slows. The U.S. dollar .DXY jumped as concerns grew that the latest round of U.S.-China talks may not yield a deal between the world’s largest economies before the March deadline cufflink meaning. “People want to be long U.S. dollars here,” said Scott Lampard, head of global markets at HSBC Bank Canada. “The sense is that the rest of the world is slowing at a pace that is more rapid than the U.S.”..