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Facebook shares rose more than 11 percent to $168.20 after the bell alexander mcqueen skull cufflinks. They closed up 4.3 percent in regular trading. Facebook managed to increase sales despite a 2 percent drop in the average price per ad in the fourth quarter compared to a year ago, as its ad views came from less lucrative areas such as Instagram’s Stories feature and developing markets. It was the first price decline since the final quarter of 2012, when Facebook lowered prices to stoke demand in emerging markets, but the company appeared to make up for the drop in overall sales volume..
Executives said on a conference call after reporting earnings that they would focus this year on finding new ways to push ads. “People are creating more Stories and sending more messages, which means these are emerging areas of opportunity for marketers,” said Chief Operating Officer Sheryl Sandberg alexander mcqueen skull cufflinks. The higher sales figures helped offset total expenses, which surged in the fourth quarter to $9.1 billion, up 62 percent compared with a year ago. The operating margin fell to 46 percent in the fourth quarter from 57 percent a year ago..
Facebook’s shares have lost a third of their value since July, when it first warned about slowing growth in revenue and operating margin alexander mcqueen skull cufflinks. Despite Wednesday’s bump, its share price remains near its lowest point in two years. Facebook said on its conference call that total revenue growth rate this quarter would decelerate by mid-single digits, excluding currency fluctuations, compared to the fourth quarter, and continue to slow throughout the year. It said it continued to expect 2019 total expenses to grow about 40 percent to 50 percent compared with 2018..
GRAPHIC-Facebook costs: tmsnrt.rs/2HD7isF. Despite its privacy issues, Facebook managed to gain some new users, particularly in India, Indonesia and the Philippines. Facebook said more than 2.7 billion users interact with at least one of its apps each month, up from 2.6 billion last quarter alexander mcqueen skull cufflinks. Monthly and daily users of the main Facebook app compared to last quarter were up 2.2 percent to 2.32 billion and 2.0 percent to 1.52 billion, respectively. Estimates were for 2.3 billion monthly users and 1.5 billion daily users, according to Refinitiv averages..
NEW YORK (Reuters) – Grocery distributing company United Natural Foods Inc filed a lawsuit on Tuesday against Goldman Sachs Group Inc and Bank of America Merrill Lynch claiming the investment banks put their financial interests ahead of the company’s when they advised it on a multi-billion acquisition last year. United Natural Foods announced plans to acquire distributor Supervalu in July 2018 in a deal valued at $2.9 billion, according to a joint statement on United’s website. United claims in the lawsuit, which was filed in New York state court, that Goldman Sachs committed breach of contract and fraud, and that the firm improperly extracted around $200 million for the advisory and financing services it gave United alexander mcqueen skull cufflinks.